Association Executives: Provocative Proposals

We believe in the power of Appreciative Inquiry (AI) to help create profound and sustainable change within organizations.

We have seen the power of AI at work in creating visionary futures in individual associations. The Association Executives: Provocative Proposals for Future Change project was born out of a desire to use AI techniques to explore creating change within the association profession itself.

In 2011, we interviewed over 200 association executives and senior staff members in all 50 states, Canada and South Africa. The results were illuminating and can be downloaded for free by clicking the image to your right.

 Thanks to everyone who chose to participate, or referred us to executives they believed we should talk to. If you have any questions or comments, please do not hesitate to contact us either using the Contact Us button below or sending an email directly to Shelly at

Contact Us

About AI

Here are some links to resources on Appreciative Inquiry.

The Results

White Paper

Click to download PDF.



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