Qualifications of Note:
  • 45 joint years of experience
  • Served as association staff
  • Served as association executives
  • 501(c)(3), 501(c)4, 501(c)(6)
  • Subsidiaries
  • For-profit entities
  • Board development practices
  • Crisis assistance/intervention: litigation, arbitration, expulsions, negotiations
  • Organizational changes: downsizing, mergers, expansions, transformations
Amazon Listmania! More Resources


  • Mark Alcorn, J.D., M.B.A.

    Mark founded Alcorn Associates Law Offices in 1997 and is also a principal in Alcorn Associates Management Consulting.  Mark is an experienced attorney and management consultant specializing in the non-profit association community. As part of the law practice, he counsels numerous associations and for-profit firms on business, tax, antitrust, management and related matters.  As part of the management consulting practice he conducts visioning and strategic planning.

    Mark was formerly the Associate Executive Director for the California Dental Association (CDA), a 20,000 member, 215 employee professional association with a for-profit holding company and four subsidiary operating companies. He also served as Legal Counsel for CDA.

    In addition, in his previous private business law practice, Law Offices of Mark D. Alcorn, he advised small and medium sized businesses in the areas of business organization, immigration law, business sales and mergers, contracts, trademark and copyright.  Key clients included Indy Electronics, Olin Corporation, and other business enterprises.

    Mark is a member of the State Bar of California and holds a Juris Doctor degree from University of the Pacific, McGeorge School of Law; a Master of Business Administration degree from California State University, Sacramento; and a Bachelor's Degree in Business Administration concentrating in production, operations and systems management, also from CSU Sacramento.

    Full CV PDF
  • Shelly Alcorn, CAE

    Shelly is a Principal in Alcorn Associates Management Consulting.  She is a thought leader, facilitator, trainer and award winning public speaker specializing in non-profit trade and professional associations. She creates compelling educational experiences, designs tactical strategic solutions and speaks on critical issues faced by the association community.  She is also the author of the Association Subculture blog.

    Shelly was formerly the Executive Director of the California Association for the Education of Young Children (CAEYC).  CAEYC is a 501(c)(3) organization with over 10,000 members in California in 37 separately incorporated affiliates.  She was also the Executive Director for the Automotive Service Councils of California (ASCCA), a 501(c)(6) trade organization representing the interests of over 1,500 independently owned automotive repair facilities in California.  In that role she was also responsible for oversight of a for-profit subsidiary and a 501(c)(3) scholarship foundation.

    Shelly has spent many years in association management with such organizations as the California Society of Association Executives (CalSAE), California Automotive Wholesalers' Association (CAWA) and the California Peace Officers' Association (CPOA).  She has extensive experience in board governance, chapter and component relations, government affairs, communications, finance, membership, endorsed programs, educational program design and the execution of conferences, meetings and events.  Previously, Shelly owned and operated her own consulting practice that provided government affairs, ballot initiative campaign work, website design and grass roots lobbying program development for small associations.

    Full CV PDF

Our Network

We are part of a large network of experts covering all aspects of the association industry and small business including litigation, lobbying, administrative law, labor law, tax law, media and public relations, marketing, health policy and other areas.

Alcorn Associates does not charge for referrals within our network. Instead, we strive to connect clients with the right expertise when and how it is needed. Our ongoing relationships with our colleagues ensure higher quality service and interactions with our clients.

Our Clients

225 and Counting

Our clients include nonprofit 501(c) trade and professional associations as well as charities and foundations, for-profit subsidiaries, chambers of commerce and small businesses.